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ALAGA, which stands for ALAmin at GAmitin, is a campaign strategy that aims to better disseminate appropriate information regarding rights and privileges under the present Kalusugan Pangkalahatan (KP) to PhilHealth Members, especially to qualified dependents of Indigent, Sponsored Program and Organized Groups as well as land-based members of those under the Overseas Workers Program (OWP) and employees of the Department of Education (DepEd). The campaign also aims to encourage members to avail of their service packages such as the Primary Care Benefits which include breast and cervix al cancer examinations, laboratory examinations for blood, urine, stool, phlegm and other examinations that may be prescribed by the physician. Others include medicines for asthma, cough, colds, pneumonia, loose stools and urinary tract infections or UTI.

ALAGA Ka Para sa Maayos na Buhay (Activity) will include PhilHealth Membership Services, particularly informing ALAGA KA families of their PhilHealth benefits, validation of new ALAGA members enrolled through Point of Care Program, testimonials from members and other stakeholders, and audio visual presentations on KP and DOH programs.